{"id":16238,"date":"2025-04-14T20:46:48","date_gmt":"2025-04-14T20:46:48","guid":{"rendered":"https:\/\/confiadigital.com.co\/?page_id=16238"},"modified":"2025-05-23T18:11:31","modified_gmt":"2025-05-23T23:11:31","slug":"politica-de-tratamiento-de-datos","status":"publish","type":"page","link":"https:\/\/confiadigital.com.co\/en\/politica-de-tratamiento-de-datos\/","title":{"rendered":"Data processing policy"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" data-vc-stretch-content=\"true\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1744560896888 vc_row-no-padding\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h2><strong>PERSONAL DATA PROTECTION AND PROCESSING POLICY<\/strong><\/h2>\n<h3><strong>CONF\u00cdA DIGITAL S.A.S.<\/strong><\/h3>\n<p><strong>Version<\/strong> 1.0<br \/>\n<strong>Effective Date:<\/strong> 25\/04\/2025<br \/>\n<strong>Last Update:<\/strong> 25\/04\/2025<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>1. OBJECT<\/strong><\/h4>\n<p>This Personal Data Protection and Processing Policy establishes the guidelines under which <strong>Personal Data Protection and Processing Policy<\/strong> Establishes the guidelines under which <strong>Conf\u00eda Digital S.A.S.<\/strong> collects, stores, uses, circulates, transfers, and deletes personal data, in order to ensure the protection of data subjects\u2019 rights, in accordance with <strong>Law 1581 of 2012<\/strong>, el <strong>Decree 1377 of 2013,<\/strong>and other applicable data protection regulations in Colombia.<\/p>\n<h4><strong>2. SCOPE<\/strong><\/h4>\n<p class=\"translation-block\">This policy applies to all databases and information systems that contain personal data collected, stored, and processed by <strong>Conf\u00eda Digital S.A.S.<\/strong>, including data from:<\/p>\n<ul>\n<li><strong>Customers (both legal entities and individuals)<\/strong><\/li>\n<li><strong>Employees and contractors (direct and indirect, including OPS)<\/strong><\/li>\n<li><strong>Suppliers and strategic allies<\/strong><\/li>\n<li><strong>Visitors to physical premises and digital platforms<\/strong><\/li>\n<\/ul>\n<p>This policy is mandatory for all employees, contractors and third parties acting on behalf of the company. <strong>Conf\u00eda Digital S.A.S.<\/strong>.<\/p>\n<h4><strong>3. GLOSSARY<\/strong><\/h4>\n<p class=\"translation-block\"><strong>Personal Data<\/strong>: Information that allows the identification of a natural person.<br>\n<strong>Sensitive Data<\/strong>: Information that may affect privacy or generate discrimination.<br>\n<strong>Data Subject<\/strong>: Natural person whose data is processed.<br>\n<strong>Processing<\/strong>: Operations such as collection, storage, use, circulation or deletion.<br>\n<strong>Data Controller<\/strong>: Natural or legal person who decides on the treatment. <br>\n<strong>Data Processor<\/strong>: Person who carries out the processing on behalf of the data controller.<br>\n<strong>Consent<\/strong>: Prior, express and informed consent of the data subject.<br>\n<strong>Transmission<\/strong>: Sending data to a data processor for processing.<br>\n<strong>Transfer<\/strong>: Sending data to another data controller, within or outside the country.<\/p>\n<h4><strong>4. GUIDING PRINCIPLES<\/strong><\/h4>\n<p class=\"translation-block\">The processing of personal data at <strong>Conf\u00eda Digital S.A.S.<\/strong> is governed by the following principles:<\/p>\n<ul>\n<li class=\"translation-block\"><strong>Legality<\/strong>: Processing will be conducted in accordance with applicable laws.<\/li>\n<li class=\"translation-block\"><strong>Purpose<\/strong>: Data will be processed for legitimate, explicit, and informed purposes.<\/li>\n<li class=\"translation-block\"><strong>Freedom<\/strong>: Processing will only occur with the data subject\u2019s express and informed consent.<\/li>\n<li class=\"translation-block\"><strong>Accuracy and Data Quality<\/strong>: Data must be accurate, up-to-date, and verifiable.<\/li>\n<li class=\"translation-block\"><strong>Restricted Access and Circulation<\/strong>: Only authorized persons may access personal data.<\/li>\n<li class=\"translation-block\"><strong>Security<\/strong>: Technical and organizational measures will be applied to safeguard the data.<\/li>\n<li class=\"translation-block\"><strong>Confidentiality<\/strong>: Data will be kept confidential and used appropriately.<\/li>\n<\/ul>\n<h4><strong>4.1. GENERAL PURPOSE OF DATA PROCESSING<\/strong><\/h4>\n<p>Conf\u00eda Digital S.A.S. processes personal data to support its business operations, including service provision, legal and contractual compliance, administrative and commercial management, human resources management, customer experience improvement, and compliance with information security and regulatory requirements.<\/p>\n<h4><strong>5. SPECIFIC PURPOSES OF DATA PROCESSING<\/strong><\/h4>\n<h4><strong>5.1. CUSTOMERS (LEGAL ENTITIES AND INDIVIDUALS)<\/strong><\/h4>\n<p>Customers' personal data will be used for the following purposes:<\/p>\n<ul>\n<li>Provision of technology services (e.g., software implementation, cloud services).<\/li>\n<li>Invoicing and payment management.<\/li>\n<li>Sending commercial and product-related communications.<\/li>\n<li>Consumer analysis, preferences and market research.<\/li>\n<li>Service quality evaluations.<\/li>\n<li>Legal and contractual compliance.<\/li>\n<\/ul>\n<h4><strong>5.2. EMPLOYEES AND CONTRACTORS<\/strong><\/h4>\n<p>The processing of employee and contractor data will include:<\/p>\n<ul>\n<li>Human resource and contract management.<\/li>\n<li>Payroll and benefits administration.<\/li>\n<li>Social security and labor risk registration.<\/li>\n<li>Performance and compliance evaluations.<\/li>\n<li>Facility and digital access control.<\/li>\n<li>Occupational health and safety (SG-SST).<\/li>\n<\/ul>\n<h4><strong>5.3. SUPPLIERS AND STRATEGIC PARTNERS<\/strong><\/h4>\n<p>Personal data of suppliers and partners will be processed for:<\/p>\n<ul>\n<li>Supplier evaluation and onboarding.<\/li>\n<li>Fulfillment of contracts and payment management.<\/li>\n<li>Audits and performance reviews.<\/li>\n<li>Legal and tax compliance.<\/li>\n<\/ul>\n<h4><strong>5.4. VISITORS TO PHYSICAL AND DIGITAL SPACES<\/strong><\/h4>\n<p>Visitor data will be used for:<\/p>\n<ul>\n<li>Physical access control.<\/li>\n<li>Security monitoring (e.g., video surveillance).<\/li>\n<li>Use of cookies and other tracking tools on websites and platforms.<\/li>\n<\/ul>\n<h4><strong>6. SPECIFIC IMPLEMENTATION POLICIES<\/strong><\/h4>\n<h4><strong>6.1. CONFIDENTIALITY AND ACCESS CONTROL<\/strong><\/h4>\n<ul>\n<li>Access is limited to authorized employees or third parties.<\/li>\n<li>Systems use authentication, encryption, and security protocols.<\/li>\n<li>Confidentiality agreements are mandatory.<\/li>\n<\/ul>\n<h4><strong>6.2. DATA SECURITY<\/strong><\/h4>\n<ul>\n<li>Administrative and technical safeguards will be applied.<\/li>\n<li>Secure password policies and encryption are enforced.<\/li>\n<li>Regular audits will be conducted.<\/li>\n<\/ul>\n<h4><strong>6.3. DATA RETENTION AND DELETION<\/strong><\/h4>\n<ul>\n<li>Data will be stored only as long as required by law or purpose.<\/li>\n<li>Secure deletion protocols will be used when data is no longer needed.<\/li>\n<\/ul>\n<h4><strong>6.4. DATA TRANSFER AND TRANSMISSION<\/strong><\/h4>\n<p>Data may only be transferred if:<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Consent is obtained from the data subject.<\/li>\n<li>There is a legal or contractual obligation.<\/li>\n<li>The receiving country ensures adequate data protection.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h4><strong>6.5. DATA SUBJECT RIGHTS MANAGEMENT<\/strong><\/h4>\n<p>Data subjects may exercise their rights through:<\/p>\n<p class=\"translation-block\">Email: <a href=\"mailto:legal@confiadigital.com.co\">legal@confiadigital.com.co<\/a>\n<br>\nWebsite: <a href=\"https:\/\/confiadigital.com.co\/en\/\" target=\"_self\">www.confiadigital.com.co<\/a><\/p>\n<p><strong>Response timeframes:<\/strong><\/p>\n<ul>\n<li class=\"translation-block\"><strong>Inquiries<\/strong>: Within <strong>10 business days<\/strong>.<\/li>\n<li class=\"translation-block\"><strong>Complaints<\/strong>: Within  <strong>15 business days<\/strong>,  extendable by 8 more days.<\/li>\n<\/ul>\n<h4><strong>6.6. RESPONSIBLE AREA<\/strong><\/h4>\n<p data-start=\"5073\" data-end=\"5298\">The Legal and Compliance Area will be in charge of dealing with requests, complaints and claims. Email: <a href=\"mailto:legal@confiadigital.com.co\">legal@confiadigital.com.co<\/a>.<\/p>\n<h4><strong>7. DATA SUBJECT RIGHTS<\/strong><\/h4>\n<p>Data subjects have the right to:<\/p>\n<ol>\n<li class=\"translation-block\"><strong>Access<\/strong> their personal data.<\/li>\n<li class=\"translation-block\"><strong>Request updates<\/strong> or corrections.<\/li>\n<li class=\"translation-block\"><strong>Request proof of <\/strong> authorization.<\/li>\n<li class=\"translation-block\"><strong>Receive information<\/strong> about the use of their data.<\/li>\n<li class=\"translation-block\"><strong>File complaints with the<\/strong>  Superintendence of Industry and Commerce.<\/li>\n<li class=\"translation-block\"><strong>Request data deletion<\/strong> if no legal retention obligation exists.<\/li>\n<li class=\"translation-block\"><strong>Revoke the consent<\/strong> at any time.<\/li>\n<\/ol>\n<h4><strong>8. OBLIGATIONS OF CONF\u00cdA DIGITAL S.A.S. AS DATA CONTROLLER<\/strong><\/h4>\n<ul>\n<li>Guarantee the right to habeas data.<\/li>\n<li>Request and keep records of authorizations.<\/li>\n<li>Inform data subjects of purposes and rights.<\/li>\n<li>Implement security measures.<\/li>\n<li>Respond timely to inquiries and complaints.<\/li>\n<\/ul>\n<h4><strong>9. AUTHORIZATION FOR DATA PROCESSING<\/strong><\/h4>\n<p>The processing of personal data shall require the prior, express and informed authorization of the holder. This authorization may be obtained through:<\/p>\n<ul>\n<li>Physical or digital forms.<\/li>\n<li>Acceptance of terms and conditions in digital platforms.<\/li>\n<li>Employment or service contracts.<\/li>\n<li>Call recordings or emails.<\/li>\n<\/ul>\n<p>Additionally, Conf\u00eda Digital S.A.S. may infer the authorization for the processing of personal data from unequivocal behaviors of the holder, such as continuous navigation in digital platforms, acceptance of terms and conditions, interaction with commercial campaigns or voluntary provision of information in physical or electronic media. These behaviors will allow to reasonably conclude that the holder has given his consent, provided that he has been previously informed about the purpose of the processing.<\/p>\n<h4><strong>9.1. SENSITIVE DATA<\/strong><\/h4>\n<p>Sensitive data may only be processed with explicit and informed consent.<\/p>\n<p>Data subjects will be clearly informed:<\/p>\n<ul>\n<li>That providing such data is not mandatory.<\/li>\n<li>What sensitive data is being collected and for what purpose.<\/li>\n<\/ul>\n<p>Conf\u00eda Digital S.A.S. guarantees strict confidentiality and non-conditioning of services based on sensitive data disclosure.<\/p>\n<h4><strong>9.2.<\/strong> <strong>MINORS\u2019 DATA<\/strong><\/h4>\n<p>Conf\u00eda Digital S.A.S. limits the processing of children and adolescent data to exceptional cases in the best interest of the minor, with prior consent from a legal guardian. All fundamental rights will be protected and maximum security standards applied.<\/p>\n<h4><strong>10. SAFETY AND COMPLIANCE PROCEDURES<\/strong><\/h4>\n<ul>\n<li class=\"translation-block\"><strong>Access control:<\/strong> Only authorized personnel may access personal data.<\/li>\n<li class=\"translation-block\"><strong>Training:<\/strong> Ongoing internal awareness on data protection practices.<\/li>\n<li class=\"translation-block\"><strong>Audits:<\/strong> Regular reviews to monitor and ensure compliance.<\/li>\n<\/ul>\n<h4><strong>11. MODIFICATIONS AND VALIDITY<\/strong><\/h4>\n<p>This policy is effective upon publication and shall remain in effect for as long as <strong>Conf\u00eda Digital S.A.S.<\/strong> Continue with the processing of personal data. Any modifications will be communicated to the data subjects through the established channels. The databases will be retained as long as the purpose of the processing persists or there is a legal or contractual obligation to retain the information.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div><div data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" data-vc-stretch-content=\"true\" class=\"vc_row wpb_row vc_row-fluid wpb_animate_when_almost_visible wpb_bottom-to-top bottom-to-top vc_custom_1744374713131 vc_row-has-fill vc_row-no-padding vc_row-o-content-middle vc_row-flex\"><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner vc_custom_1744210459561\"><div class=\"wpb_wrapper\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_left wpb_content_element vc_custom_1744211127093\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" width=\"304\" height=\"49\" src=\"https:\/\/confiadigital.com.co\/wp-content\/uploads\/2025\/04\/Footer-Logo-1.png\" class=\"vc_single_image-img attachment-full\" alt=\"\" title=\"Footer Logo (1)\" srcset=\"https:\/\/confiadigital.com.co\/wp-content\/uploads\/2025\/04\/Footer-Logo-1.png 304w, https:\/\/confiadigital.com.co\/wp-content\/uploads\/2025\/04\/Footer-Logo-1-300x48.png 300w\" sizes=\"auto, (max-width: 304px) 100vw, 304px\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n<div class=\"norebro-heading-sc heading nor-heading-xs text-left\"\n\tid=\"norebro-custom-69fb3b65af042\" \n\t \n\t>\n\t\n\t\t\t<p class=\"subtitle\">\n\t\t\t\t\t<\/p>\n\t\n\t\n\t<h3 class=\"title subtitle-top\">\n\t\tDon't wait for the future, <br><span style=\"color:#01B3F8\">create it with us.<\/span>\t<\/h3>\n\n\t\n\t\t\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner vc_custom_1743771306288\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t  <style>\r\n    .iconos {\r\n      display: flex;\r\n      gap: 0px;\r\njustify-content: flex-end;\r\n    }\r\n    .iconos img {\r\n      width: 50px;\r\n      height: 50px;\r\n      object-fit: contain;\r\n\r\n    }\r\n  <\/style>\r\n\r\n\r\n  <div class=\"iconos\">\r\n         <a href=\"https:\/\/www.youtube.com\/@Conf%C3%ADa-Digital\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/confiadigital.com.co\/wp-content\/uploads\/2025\/05\/Untitled-design-3.png\" alt=\"Icono 1\"><\/a>\r\n    <img decoding=\"async\" src=\"https:\/\/confiadigital.ache1.com\/wp-content\/uploads\/2025\/04\/nav-2.png\" alt=\"Icono 2\">\r\n    <img decoding=\"async\" src=\"https:\/\/confiadigital.ache1.com\/wp-content\/uploads\/2025\/04\/nav-1.png\" alt=\"Icono 3\">\r\n  <\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element vc_custom_1745978066859\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p style=\"text-align: right; font-size: 20px !important; line-height: 2;\"><span style=\"color: #01b3f8;\"><a style=\"color: #01b3f8;\" href=\"#inicio\">Home<\/a> \/<\/span><br \/>\n<span style=\"color: #01b3f8;\"><a style=\"color: #01b3f8;\" href=\"#servicios\">Services<\/a> \/<\/span><br \/>\n<span style=\"color: #01b3f8;\"><a style=\"color: #01b3f8;\" href=\"#quienes-somos\">Who we are?<\/a> \/<\/span><br \/>\n<span style=\"color: #01b3f8;\"><a style=\"color: #01b3f8;\" href=\"#certificaciones\">Certifications<\/a> \/<\/span><br \/>\n<span style=\"color: #01b3f8;\"><a style=\"color: #01b3f8;\" href=\"https:\/\/support.confiadigital.com.co\/\">Support<\/a> \/<\/span><br \/>\n<span style=\"color: #01b3f8;\"><a style=\"color: #01b3f8;\" href=\"#contacto\">Contact<\/a> \/<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"vc_btn3-container  popmake-16203 vc_btn3-right vc_custom_1744565795864 vc_do_btn\" ><a class=\"vc_general vc_btn3 vc_btn3-size-lg vc_btn3-shape-round vc_btn3-style-modern vc_btn3-color-primary\" href=\"#\" title=\"\">Ethics Hotline<\/a><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div><div data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" data-vc-stretch-content=\"true\" class=\"vc_row wpb_row vc_row-fluid wpb_animate_when_almost_visible wpb_bottom-to-top bottom-to-top vc_custom_1744374728052 vc_row-has-fill vc_row-no-padding vc_row-o-content-middle vc_row-flex\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner vc_custom_1745632266613\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element vc_custom_1746734627212\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"text-footer\" style=\"display: flex; flex-direction: row; justify-content: center; flex-wrap: nowrap; gap: 0px;\">\n<p style=\"text-align: center;\"><span style=\"color: #ffffff; font-size: 14px;\">2025 @ ConfiaDigital. 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